Resume

Education

American University, Washington, D.C.                                                                                                   

B.A. in Political Science and Public Relations & Strategic Communications

Professional Summary

As a strategic communications professional with a strong track record in media relations, digital marketing, and multi-platform content creation, I’m seeking to join a fast-paced PR team where I can apply my experience leading earned media campaigns and managing social media to mission-driven agencies.

Work Experience

ConnectedSF (CSF), San Francisco, CA

Communications Lead                                                                                                                                    

May 2025 — PRESENT

  • Develop and execute strategic earned and paid media plans to boost brand visibility across X, Facebook, LinkedIn, Instagram, and Nextdoor.

  • Write and edit press releases, newsletters, web content, and campaign messaging to maintain a consistent brand voice.

  • Monitor social media and collaborate with members and partners to generate content, increase engagement, and inform strategy.

  • Build and manage targeted media lists to support pitching and foster relationships with journalists covering San Francisco politics.

  • Create and implement crisis response strategies to minimize reputational risk.

  • Engage with members to ensure the organization reflects and responds to community needs.

  • Lead grassroots fundraising campaigns, increasing donations by 10%.

Social Media and Outreach Intern                                                                                                             

May 2024 — May 2025

  • Supported the Executive Director with digital communications, including social media campaigns, SMS campaigns, and content creation.

  • Increased digital presence across social media platforms, resulting in a 75% increase in followers on X and 100% increase on Instagram.

  • Implemented SEO strategies for ConnectedSF’s main 501(c)(4)  and their 11 neighborhood group websites, leading to a 454.12% increase in organic search traffic to the main CSF website during election season and improved search engine rankings for all affiliated sites during the 2024 election cucle.

  • Managed social media presence for CSF, and 11 neighborhood groups across multiple platforms.

  • Promoted 30+ events and community-led initiatives through targeted social media and email marketing, boosting attendance by 50% and expanding community reach.

Music is First!, San Francisco, CA                                                                                                                 

Intern

July  2022 — PRESENT

  • Support nonprofit founders with daily operations by managing public inquiries, researching grants, and curating social media content to boost follower engagement.

  • Strengthen the company's growth by communicating with partners and donors and writing grant applications.

  • Repurpose long-form content (blog posts, articles, and grant proposals) into bite-sized social media posts that highlight accomplishments and drive engagement.

Nino’s Bakery, Washington, DC                                                                                                         

Lead Barista

November 2022 — May 2025

  • Mentored and trained new baristas on coffee preparation techniques, customer service standards, and operational procedures, ensuring consistent quality and a positive brand experience.

  • Cultivated positive relationships with customers, building rapport and ensuring a memorable experience to foster loyalty.

  • Crafted high-quality coffee beverages with artistic latte art, enhancing the customer experience and showcasing attention to detail.

Public Relations Skills

Crisis Communication, Media Relations, Press Releases, Media Alerts, Crisis Statements, Crisis Plans, Run of Show, PR Writing, Public Speaking, Grassroots Campaigns, Event Promotion, SEO, Media Buying, UX/Web Design, Content Creation, Campaign Strategy, Leadership, Problem Solving, Event Planning, Event Budgeting, Media buying

Tools & Programs

Adobe Creative Cloud, Hootsuite, Vista Social, Muck Rack, MailChimp, Google Analytics, Google Alerts, Microsoft Office, Google Suites