Resume

Emily McCarthy

San Francisco, CA 94118

emilyfrancesmccarthy@gmail.com I linkedin.com/in/emilyfmccarthy

 

Education

American University, Washington, D.C.

B.A. in Political Science and Public Relations & Strategic Communications

Professional Summary 

Strategic communications professional with hands-on experience in media relations, digital marketing, and multi-platform content creation. With proven success in executing earned media campaigns and managing social media for mission-driven organizations. I am ready to bring sharp writing and media skills to a fast-paced PR agency environment.

Work Experience

ConnectedSF, San Francisco, CA

Communications Lead

May 2025 - PRESENT

  • Developing and executing strategic communications plans and earned media strategies to boost brand visibility and drive press coverage across platforms.

  • Producing compelling written content including press releases, newsletters, web copy, and campaign messaging to ensure consistency and brand voice across channels.

  • Monitoring social media activity, collaborating with members and partner organizations to generate content, boost engagement, and inform cross-channel strategy.

  • Building and maintaining targeted media lists to cultivate relationships with journalists and niche reporters to support pitching efforts

Social Media and Outreach Intern                                           

May 2024- May 2025

  • Collaborating with nonprofit founders to increase local awareness through targeted social media campaigns and community outreach initiatives.

  • Supporting the Executive Director with digital communications, including social media campaigns, SMS campaigns, and content creation.

  • Increasing digital presence across social media platforms, resulting in a 75% increase in followers on X and 100% increase on Instagram.

  • Enhancing SEO strategies for 13 websites, leading to 454.12% increase in organic search traffic and improved search engine rankings.

  • Managing social media presence for ConnectedSF, and 11 neighborhood groups across multiple platforms like Instagram, Facebook, and X, ensuring consistent brand messaging.

  • Promoting events and community-led initiatives through targeted social media and email marketing, boosting attendance by 50% and expanding community reach.

Music is First!, San Francisco, CA — Intern                                                                                               

July  2022 - PRESENT

  • Supporting nonprofit founders with daily operations, including managing public inquiries, conducting grant research, and curating engaging social media content to increase follower engagement.

  • Contributing to the company's growth by maintaining communication with partners, donors, and assisting with grant applications.

  • Transforming long-form content (blog posts, articles, grant proposals) into engaging micro-content for social media, increasing engagement and awareness of organizational accomplishments.

Nino’s Bakery, Washington, DC — Lead Barista                                                                       

December 2022 - May 2025

  • Mentoring and training new baristas on coffee preparation techniques, customer service standards, and operational procedures, ensuring consistent quality and a positive brand experience.

  • Cultivating positive relationships with customers, building rapport and ensuring a memorable experience to foster loyalty.

  • Crafting high-quality coffee beverages with artistic latte art, enhancing the customer experience and showcasing attention to detail.

Skills

  • SEO

  • Public Speaking

  • Crisis Communication

  • Microsoft + Google Suites 

  • Strategic Communication

  • Digital Marketing

  • Canva + Adobe

  • Muck Rack + Hootsuite

  • PR Writing